Who writes this

I'm Espen Opdahl. I run Meta ad accounts through Claude and Meta's official ads connector, and I write down what actually happens — the parts that work, the parts that break, and the things the documentation doesn't mention.

What this site is

Two things, and I'd rather be plain about both:

• A blog about operating Meta ads with an AI in the loop. Free, no email required to read anything.
• A product — The Claude Ads Operator, a paid course covering the weekly routine, the prompt library and the guardrails. It is currently a founding-member pre-sale: the modules are still being recorded, and founding members get the checkout link first.

Posts link to the product. I've tried to keep that to the end of the piece, after you've got what you came for. If a post ever reads like an ad wearing a blog's clothes, that's a failure on my part and I'd like to know.

How these posts get written

Google recommends saying how content was made, and given what this site is about, hiding it would be absurd.

I use Claude to draft posts. The topics come from a queue I maintain by hand. Every draft goes through an automated check before it can be published, and the strictest rule in it is about numbers: every figure in a post has to trace to a written-down, sourced entry that a human added. If a number isn't on that list, the post doesn't publish. It's a mechanical check, not a promise about good behaviour — a model can't argue its way past a string comparison.

What that buys you: no invented statistics, no fabricated case studies, no "a client of mine" stories, and no ROAS or earnings claims anywhere on this site. What it doesn't buy you is infallibility. If you find something wrong here, tell me and I'll fix it and say that I did.

What I won't claim

• That any of this multiplies your return on ad spend. The honest promise is time back, more creative produced, and fewer blind spots.
• That an AI should be trusted with your budgets. It shouldn't. Budget changes stay human.
• That I'm affiliated with Meta or Anthropic. I'm not. Claude is a trademark of Anthropic; Meta's marks are Meta's.

Get in touch

Corrections, disagreements, or "you got this wrong": espen.opdahl@gmail.com. Corrections are the most useful mail I get.