Meta Ads MCP tools: the full list, counted 18 Aug 2026

Searching for documentation on this connector is frustrating in a specific way: Meta's own docs describe capability areas but do not enumerate the tools, and the vendor guides that fill the gap are mostly reprints of a launch announcement. So the number everyone repeats is four months stale, and the largest part of the surface goes unmentioned.

Here is the actual list. It is a snapshot, not a permanent truth — which is exactly why it carries a date.

The manifest, grouped

Catalog and product feeds 34

Products, feeds, product sets, feed rules, event-source health. By far the largest surface, and the least written about.

ads_catalog_create ads_catalog_create_feed_rule ads_catalog_create_product_feed ads_catalog_create_product_feed_upload_session ads_catalog_create_product_set ads_catalog_delete_product ads_catalog_event_source_connect ads_catalog_event_source_disconnect ads_catalog_event_source_get ads_catalog_event_source_get_catalogs ads_catalog_event_source_get_health ads_catalog_event_source_get_recommendations ads_catalog_get_catalogs ads_catalog_get_data_sources ads_catalog_get_details ads_catalog_get_diagnostics ads_catalog_get_dynamic_ads_health ads_catalog_get_feed_rules ads_catalog_get_product_details ads_catalog_get_product_feed_details ads_catalog_get_product_feed_upload_sessions ads_catalog_get_product_product_sets ads_catalog_get_product_set_details ads_catalog_get_product_set_products ads_catalog_get_product_sets ads_catalog_product_create ads_catalog_product_feed_delete ads_catalog_product_feed_delete_rule ads_catalog_product_set_delete ads_catalog_search_product ads_catalog_update_catalog ads_catalog_update_product ads_catalog_update_product_feed ads_catalog_update_product_set

Signals, pixels and datasets 13

Pixel event rules, parameter extractors, dataset quality and event volume.

ads_get_customconversions ads_get_dataset_details ads_get_dataset_quality ads_get_dataset_stats ads_get_datasets ads_pixel_event_create ads_pixel_event_delete ads_pixel_event_read ads_pixel_event_update ads_pixel_parameter_create ads_pixel_parameter_delete ads_pixel_parameter_read ads_pixel_parameter_update

Creative 11

Previews, images, videos, Instagram media, uploads, and creative CRUD.

ads_create_creative ads_creative_delete ads_creative_update ads_creative_upload_image ads_creative_upload_video ads_get_ad_images ads_get_ad_preview ads_get_ad_videos ads_get_creative_ads ads_get_creatives ads_get_ig_media

Reporting and insights 8

Entity metrics, field discovery, benchmarks, anomalies, opportunity score.

ads_get_ad_entities ads_get_field_context ads_get_opportunity_score ads_insights_advertiser_context ads_insights_anomaly_signal ads_insights_auction_ranking_benchmarks ads_insights_industry_benchmark ads_insights_performance_trend

Experiments 7

A/B tests and conversion-lift studies — what the eligibility check actually verifies.

ads_experiment_abtest_create_test ads_experiment_abtest_get_test ads_experiment_abtest_update_test ads_experiment_check_eligibility ads_experiment_lift_create_test ads_experiment_lift_get_test ads_experiment_list_tests

Audiences 7

Custom, website, engagement, app and lookalike audiences. The uploader here accepts unhashed customer records, and the delete tool pauses any ad set relying on the audience it removes.

ads_create_custom_audience ads_delete_custom_audience ads_get_ad_account_custom_audiences ads_get_custom_audience ads_get_custom_audience_adsets ads_update_custom_audience ads_update_custom_audience_users

Campaign management 6

Create, update and activate campaigns, ad sets and ads — and note what is not in this group: there is no delete for any of the three.

ads_activate_entity ads_boost_ig_post ads_create_ad ads_create_ad_set ads_create_campaign ads_update_entity

Accounts and pages 6

Ad accounts, Pages, Instagram accounts, activity log.

ads_account_get_activity_logs ads_get_ad_account_pages ads_get_ad_accounts ads_get_ig_accounts ads_get_pages_for_business ads_get_user_pages

Troubleshooting 2

Delivery-blocking errors and help articles — though the errors tool excludes ad rejection by name.

ads_get_errors ads_get_help_article

Research 1

Ad Library search — useful for reconnaissance, though the payload leaves out the ad copy.

ads_library_search

Knowing the surface is one thing; having a routine that uses the useful ten percent of it every week is the actual job. See the weekly routine →

How to check this yourself

Do not trust this page either. Ask your own connector:

List every tool you have available from the Meta ads connector.
Group them by what they do and give me the total count.

If your number differs from mine, mine is probably older. That is the nature of a surface that is still shipping — and the reason a page like this is worth almost nothing without a date on it.

What the list does not tell you

• Access is not uniform. What your account exposes depends on rollout and permissions. A tool existing in the manifest is not a promise it will work for you.
• Meta does not document permissions, rate limits or rollout eligibility. I checked for each by name. Anything you read about those, here or elsewhere, is observation rather than documented policy.
• Count is not capability. A bigger surface is not a better one. In practice a weekly routine touches maybe ten of these.
• This will go stale. It already has a date on it for that reason. If you are reading this months later, re-run the check above.

Try this tonight Run the count on your own account and compare it to 95. The gap, in either direction, tells you something useful about where your account sits in the rollout.

Two things the list corrects

The stale tool count travels with two other errors worth naming. The first is that the connector cannot see your creatives — it can, and the tools that do it are in the list above. The second is that paused-on-create is a prompting convention — it is not; all three creation tools declare it. If you have not connected yet, start here.